The right technique can help you attract a larger cross-section of the target audience. See what strategies can help you achieve your goals.
Among various ways of advertising a product or service, billboards are one of the cost-variable yet effective methods. Billboards are a form of outdoor advertising that is still used and remains viable even decades after it was introduced. However, not every business is capable of using this strategy optimally. Billboards vary in size and location; a company has to choose the right size and location to attract the maximum audience. The two most important factors that make the billboards effective enough to capture the attention of diverse audiences are the size and location of the billboard. Below are some of the tips to attract a diverse audience with the right billboard advertising techniques:
Target your Audience
When designing a billboard, the product or service should get into the head of your diversified customer base. Consider what kinds of ads will reach the targeted audience. The design and placement should speak about who is conveying the message. The right billboard location partner can help you reach your intended audience. Whether you are a media owner, agency, or any other organization with a vested interest in reaching a specific audience, knowing who you want to reach can go a long way in utilizing the right tools and techniques.
Consider Size and Location
Size and location are the two most important factors when it comes to ensuring that the billboards are effective. A very small billboard on a wall will hardly get the attention of people; it would be visible to those who are close or walking by, while a bigger billboard on top of a building will get the attention of people who are far away. A small billboard on the street will fail to capture a diversified audience because it would only be visible to the people in the immediate locality. In contrast, a bigger billboard will grab the attention of people from nearby areas and those driving by from different locations. A prime example would be billboards on main avenues across major cities of Pakistan like Lahore, Karachi, Islamabad, Peshawar, and more.
Stay Neutral to Attract a Diverse Audience
Staying neutral and avoiding cultural or religious bias is another important factor; there must be no offense to any class or ethnicity, especially when there are overlaps across cultural and ethnic divides.
Colors and Contrast
The billboard must be attractive; the colors and contrast must be balanced rather than too boring or too funky, or bright. Choosing the right color contrast makes the billboard a hundred times more attractive and gets the attention of the targeted audience. No image or symbol should indicate some specific class, ethnicity, or religion. The same colors and contrast shall be used in different cities to lead to brand identity and awareness all around Pakistan.
Curb Boredom
Billboards must be entertaining so that people look at them for fun. It can be ensured through humorous content or funny pictures. It is also risky because the humor has to be on point, while it can also go wrong and annoy the audience.
Visual Presentation Rather Than Long Sentences
No one passing by has the time to stand and start reading the billboard if it contains a lot of content. Rather, pictures should be used to convey the message with concise words to catch the attention of all.
The Last Word
The techniques ensure that the billboard is effective for a diverse audience and captures their attention. Companies like Nestle, Coca–Cola, KFC, etc. have to focus on diversified audiences; even small businesses can use these techniques to stop relying on any specific audience. It is suggested that Billpost media should use these techniques to ensure that diverse audiences are attracted through the billboards.