Looking for a way and opportunity to boost your business’s visibility? Here’s how impact billboards can help you create better branding.
Social media commercials dominate the new competitive age, and many people assume that the days of billboards as part of an advertising strategy are long gone. That is not true in retrospect because billboard advertising continues to be an effective and impactful promotional strategy.
In Pakistan, billboard advertising remains an important—and cost-effective—method of reaching millions of people. But, if you spend money on a large, lofty advertisement, you want to ensure it’s memorable. How can you make your billboard both appealing and effective? Continue reading to discover the five rules of effective billboard design
Seven Rules Of Impactful Billboard Branding
Billboard advertising is not easy, as creating an impactful billboard design requires attention to detail, a memorable design, and the right location. Here are the seven basic rules to create an impactful billboard that can give your brand a strong lead against competitors.
Reflecting Your Vision
Billboard marketing has one primary goal: to let people know you and your product exist. The billboard advertisement design should be a distillation of your brand and a reflection of your vision. The message should provide a concise explanation regarding what your firm offers or, at the very least, pique your audience’s interest enough for them to investigate further.
Short & Crispy
“Short and crispy” should be your approach for billboard design. Never go for needless words and instead rely on images to deliver the message. You have three seconds of the driver’s attention, so don’t expect them to piece together a complicated message. So, make sure you always keep it short, simple & crispy.
Accentuate The Locality
Billboards are restricted to specific areas. Hence the first step is to determine your target audience. Locally relevant billboards can give more meaningful outcomes for businesses. If you put up a billboard in Karachi that goes about a pun intended for Lahoris, do you think it will do well there? So, ensure you accentuate the local scene based on the market.
Boldness – The New Regime
An over-the-top layout can not happen under a cloud of fear. You have to be bold! To ensure the best readability, ensure all the text in your design is printed in a clear, bold font. Furthermore, the more aggressive the billboard, the more attention it will grab. This way, people will read and comprehend your message from a safe distance. So go big or go home!
Get Funky With Colors
Use bright colors and a unique image in your design to draw more attention to your billboard. Contrasting colors within the design will also have a greater impact and appeal. However, for your image to be effective, keep your background basic so that the foreground does not blend with it.
Set A Meaningful Narrative
When designing a billboard, consider what you want people to take away from your advertisement. Find the narrative of your brand using your key message and principles. To give your brand a story, take the vision and values and give it meaning: it might solve a problem, elicit an emotion, or meet a requirement.
An Element Of Fun
One conventional technique to make a solid impression is to use a short and fun play on words that will make people laugh or perhaps a little rhyme that will help your message stick. It will ensure that your billboard has a strong effect in 5 seconds or less. It will add an element of subtlety, and your brand’s message will be promoted dynamically.
Final Word
In Pakistan, approximately 85% of the people on the steering wheel notice billboards. At the same time, 60% of the other citizens skim through them. It explains the significance of billboard advertising in Pakistan. People in Pakistan analyze your brand just with a single glance. So, ensure your brand always passes this evaluation with distinction and uniqueness. Always focus on the listed points to create an impactful billboard design and enjoy the fortune of success for your business! And find a partner who can help you get your advertisement on the right billboard in the right locality.